adidas miCoach SMART BALL has been selected as a
2015 CES Innovation Awards, Best of Innovation Honoree in the Fitness Sports
& Biotech product category.
The adidas miCoach SMART BALL released in June this
year is a Bluetooth Smart and app-enabled football with integrated sensor
technology for dead-ball kicking training such as penalties, free-kicks,
shooting, corners, long passes and goal kicks.
miCoach SMART BALL relays data on how hard it has
been struck, offers visual flight trajectories, depicts ball spin and shows
impact points via the adidas miCoach SMART BALL app.
The highly anticipated 2015 Best of Innovation
award announcements, made today during the CES Unveiled New York press
conference, is attended by elite industry media eager to learn about this
year's Innovation Award Honorees.
Returning to New York for its tenth year, CES
Unveiled New York provides a sneak peek at the year's most innovative products
and technologies just two months before the International CES which will be
held in Las Vegas. The annual showcase and networking event draws dozens of
exhibitors and more than 400 media and attendees.
Christian DiBenedetto, adidas senior innovation
director said, "We're delighted that adidas miCoach SMART BALL has been
recognized at the CES Innovation Awards. The nomination is testament to the
design of the product and recognition of the innovation and technology that
adidas puts into its products."
adidas was founded on one simple mission: to make
athletes better. To do so, adidas has created an ecosystem of miCoach products
designed to enable everyday athletes to achieve their physical potential by
combining elite level sports science and wearable technology with real-time
coaching and actionable training plans.
