Introducing
“Forever Blue”, the new campaign from adidas and Chelsea Football Club designed
to launch the new home kit for the 2014/15 season. Chelsea Football Club and
adidas are delighted to unveil the new home kit for the 2014/15 season, which
is available now for pre-order.
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(1)The launch is accompanied by an exciting new campaign, ‘Forever Blue’,
featuring a stunning video in which five Chelsea players are captured in their
favourite Chelsea moment and immortalised in unique sculptures.
Narrated
by manager, Jose Mourinho, the video references iconic goals, saves and
celebrations that will live long in the memory. It features Petr Cech’s penalty
save from Bayern Munich’s Bastian Schweinsteiger which set up our first
Champions League success in 2012, Fernando Torres’s opening goal against
Benfica in last season’s Europa League final, Gary Cahill’s volleyed strike
against Spurs, Oscar’s wonder goal against Juventus and most recently Eden
Hazard’s hat-trick against Newcastle in the Premier League.
The
campaign, which follows on from last year’s memorable “It’s Blue. What else
matters?” imagery, sees the players eventually breaking free from their
sculptures to reveal the new kit for the 2014/15 season, ready to create many
more moments that will be Forever Blue.
The
new shirt is designed using engineered fabric showing contrasting blue tones on
the front panel, including a two-tone striped design, and also includes the
latest premium adidas technologies such as the industry-leading breathable
material – ClimaCool. The design takes inspiration from club kits in the late
1980s and early 1990s.
Chelsea
FC Chief Executive Ron Gourlay said: ‘We are very proud to have once again worked
with adidas to deliver a standout campaign to launch our new home kit for the
2014/15 season. The creative theme of “Forever Blue” and capturing those
memorable moments that will live in the minds of our players and fans is a
great way to bring the new kit to life.’
Petr
Cech added: ‘The players all love to get involved in these campaigns and the
idea of being “Forever Blue” is something that everyone at the club can relate
to, as we all have our own unique memories from our careers. I know that my moment
in the Champions League final will stay with me forever and I am excited to see
that my sculpture will help me share that moment with the fans.’
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(1)adidas Brand Director, Nick Craggs comments on the new launch:”Chelsea
Football Club is steeped in history. History is made with every goal, assist,
tackle and clean sheet. The players at the club are adding new chapters to the
history of the Premier League every week. Working with the players and
identifying their moments over recent years in adidas shirts, we have managed
to create a compelling campaign that will remain with the club forever.
“It
is not just about wearing the shirt; it’s what you do in the shirt. For the
fans. For the team. For the colour and for the future.”
