Wednesday, November 13, 2013

adidas Launch Russia 2014 World Cup Kit

In the lead-up to the FIFA World Cup 2014 adidas is proud to present the new Russian National Team home kit which is the lightest one ever created by adidas. Original features of the outfit include a printed tribute to the Conquerors of Space celebrating Russia's great space achievements, three adidas golden stripes and the Flag of Russia. The shirts and shorts bear a distinctive mark depicting the gold double-headed eagle. These colors symbolize the royal combination of gold on maroon.

As the official Russian National Team kit provider, adidas has created a unique kit that will help players achieve better results. The revolutionary adizero technology produces a thin flexible material, enabling the outfit to become 40% lighter and the footballers to become even faster on pitch. The outfit ensures freedom of movement while enhancing precision and power. Compression and stretch breathable materials extend in strategic places providing the muscles with necessary support.

The design was inspired by the great achievements of Soviet cosmonauts during 1960s, their results now displayed at the Memorial Museum of Cosmonautics in Moscow. The Russian National Football team kit celebrates the pride all fans take in the national achievements and empowers players to make new feats, similar to their famous cosmonauts.

The new Russia kit will be available globally from November 14th in selected adidas retail outlets, associated stockists and via www.adidas.com/worldcup. Join the adidas football conversation at www.facebook.com/adidasfootball or on Twitter: @adidasfootball #allin or nothing.


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