adidas Launch Colombia 2014 World Cup Kit

Today, adidas is proud to present the kit to be worn by the Colombian national team for the upcoming 2014 FIFA World Cup Brazil™.

The new design of the Colombian jersey draws upon symbolic elements that pay tribute to the South American country. The base color is yellow, which is combined with elements of red, blue and white, mirroring the Colombian flag.

The blue is in the three stripes of the brand's iconic shoulder, and in the front side of the shirt, representing dynamism and speed. The red is represented with a horizontal line on the back of the shirt, and is a common element in all the adidas shirts present at the 2014 FIFA World Cup Brazil™, meaning the connection of all these teams and countries with the most important tournament in the world.

Players and fans can choose from the traditional shirt with Climacool ventilation zones, or variations of adizero, characterised by a lower weight providing a lighter load for the player. The adizero version weighs only 100 grams, delivering speed without sacrificing ventilation and ideal fit.

The new match kit becomes one of the lightest football kits in history, with the shorts and jersey weighting for a combined 250gms thanks to adidas´adizero™ engineering, which combines different technologies to offer the lightest football kit, allowing players to remain fast, cool and comfortable on the pitch.

The new shirt is marked by three elements of major importance as symbols for Colombians, bringing a message of unity and pride for the country:

• The 'Vueltiao' Hat: One of the most important national symbols of Colombian culture is printed on a blue strip in the upper front side of the jersey.

• The Andean Condor: The wings of this national bird of Colombia, a symbol of strength and hope, are in the back with the colors of the flag, linked to the phrase #UNIDOSPORUNPAIS (which translates to 'united for one country'). This message reflects the national sentiment that unites all Colombians under their national team.

• White: The color of peace is present on the sleeves and the neck, as in the shorts, making the uniform more elegant and fresh.

The new Colombia kit will be available globally from November 8th in selected adidas retail outlets, associated stockists and via www.adidas.com/worldcup.  Join the adidas football conversation at www.facebook.com/adidasfootball or on Twitter: @adidasfootball #allin or nothing.