PUMA®
introduces the all new PUMA King, the latest and most revolutionary adaptation
of the world renowned football boot. Launched in a striking yellow and black
colourway, this highly innovative boot is designed for Kings of the pitch such
as Yaya Touré, who dominate the field with their supreme leadership, sublime
skills and dazzling ball control.
Aspiring
players all over the world will be showcasing their silky skills just like the
pros with the all new PUMA King football boot. This boot on the feet of a
footballer can easily deceive the eye; blink twice and the enhanced touch and
feel of the PUMA King creates the illusion that the ball is glued to their
feet!
The
PUMA King features TouchCELL™ properties that maximise the performance of the
player, by enhancing the touch and feel between the boot and the ball, giving
playmakers even more control to show off their skills on the pitch.
The
boot’s upper, made from a super-soft premium leather, adapts to the natural
curves of the foot for a glove-like fit. The lightweight Pebax outsole with a
mix of conical and traction studs ensures the perfect balance between
flexibility, grip and manoeuvrability, with the external heel counter giving
improved heel fit and stability.
Speaking
about the new PUMA King, Yaya Touré said: “I’ve been working closely with PUMA
to help develop the new King boot and I’m really pleased with the result. The
boot feels great, the design is simple and modern and the performance
technologies in the boot help me to optimise my contact with the ball on pitch.
My
style of play is all about control of the ball and the closer the contact with
the ball, the more control I have. Being part of a team is about inspiring the
people around me, when I’m wearing the PUMA King I have the confidence to help
control the game and secure another win with my team.”
The
PUMA King will be worn on pitch from the 4th December and is available in-store
from the 1st January 2013. A full collection of PUMA King training wear and
equipment will be available alongside the boot.
