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Nike Launches Mercurial Vapor SuperFly III

Written By Unknown on Tuesday, March 15, 2011 | Tuesday, March 15, 2011

Mercurial Vapor SuperFly III – Backgrounder
The Nike Mercurial Vapor SuperFly III is the seventh generation of Mercurial which continues a legacy of providing players with cutting edge innovation that delivers incredibly lightweight, fast, and responsive performance on the pitch.

Informed by insight from some of the world’s fastest players like Cristiano Ronaldo and Alexandre Pato, the Nike design team created a boot that enables rapid acceleration and multi-directional traction at game changing moments.

Today’s highly technical and physical game is about exploiting the slightest gap, capitalizing on a momentary lapse of concentration and keeping the opposition on the back foot. Testing with elite players in some of Europe’s top leagues revealed that speed around a defender and the ability to make quick changes in direction were critical, with toe-off traction and minimizing slippage top priorities.

The new Mercurial Vapor SuperFly III gives players the traction, fit and control to make that one chance count.

Custom Fit
To help athletes stay focused on their game Nike Football is providing a unique service enabling players to customize their new boot for maximum comfort and performance.

Available at select Niketown locations, boot room consultants will guide customers through a complimentary custom fit service where the Mercurial Vapor SuperFly III is molded to the foot for a personalized feel and fit at game time.

Seamless Traction
Adaptive traction technology and pressure-activated studs in the forefoot extend up to 3 mm when needed to allow players to speed up or slow down and make rapid changes of direction in adverse pitch conditions. Through the Nike Research Lab, Nike found that players slipping in leading competitions like world championship finals – 845 slipping events over 63 games, or roughly 14 per game at one major tournament – created a renewed focus on boot performance, traction and fit.

Flywire Technology
Innovative Flywire technology in a streamlined upper ensures ultra-lightweight support. The highly engineered cabling structure provides a dynamic fit that holds the foot in place for a better feel and fit.

Carbon-Fiber Chassis
Provides a lightweight flexible platform, allowing players to stay close to the ground and traction elements. The contoured design mirrors the shape of the foot for enhanced fit and feel, and the lightweight, perforated sockliner provides low-profile cushioning and support while reducing boot pressure.

Streamlined Upper
Refined composite upper with fewer layers and Teijin synthetic leather maintains durability and improves the boot’s fit, comfort and performance on all pitch conditions.

Traction On Demand
With a focus on toe-off, first step traction to reduce slippage, tri-blade configuration means directionally positioned blades maximize cutting and direction changing speed in all pitch conditions. Central traction arms enhance acceleration and breaking.

Enhanced Configuration
For the ultimate fit for athletes the boot features denser spread at the forefoot for lateral and cutting stability. Midfoot separation increases range of motion with enhanced lateral lock from heel to toe.

Color Schematic
To match the blinding speed of the new Mercurial Vapor SuperFly III a striking color combination and graphic treatment around the heel and in-step increase visibility and presence on the pitch.
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