Nike today unveils the new national team away kit for the French Football Federation, celebrating the new era in French Football.
Nike's partnership with the French Football Federation was launched in Paris in January this year, and is encapsulated by an overall campaign titled 'Vive Le Football Libre'. The striking new design of the away kit captures the spirit of the French team whilst bringing superior performance innovation and unparalleled elegance on pitch.
The new away jersey takes strong visual cues from the 'marinière', a piece of French history since the last century, and now a timeless French style icon. The marinière first appeared as the uniform of sailors in the French navy in the 19th century and was first seen in civilian wardrobes in the early 20th century. Soon, it would become a symbol of French culture, adopted by free-spirited individuals in France and beyond.
The jersey has a tailored fit that allows freedom of movement on pitch. The lightweight fabric features Nike Dri-FIT technology and engineered ventilation systems to help keep players cool, coupled with ergonomic cut and soft cotton feel for player comfort.
The kit is seen for the first time in photography shot by a true icon of the fashion and photography world, Karl Lagerfeld. The photo, which captures the revolutionary elegance of the away kit, features Alou Diarra, one of the faces of the new era of the French team.
The FFF away kit will be available at retail from March 26, and for pre-order from March 11, on www.nikestore.com and www.fff.fr
