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Neymar Jr. inspires young footballers

Nike introduces the latest pack in its Hypervenom Collection for young football athletes.

The new Hypervenom Liquid Diamond Pack features on and off-pitch options and comes on the heels of the Nike Hypervenom Highlight Pack and the Nike Hypervenom White Pack.

A SPECIAL HYPERVENOM COLLECTION

HYPERVENOM

The Hypervenom Collection gives young fans a way to connect with Neymar Jr. and showcase their on- and off-pitch style. Each pack in the Hypervenom Collection takes inspiration from the key colorways of the current Hypervenom boots and includes the Nike Hypervenom Phelon (FG) boot; the Nike Free Hypervenom; and either the Nike Air Max 1, Air Max 90 or Air Max Command. For the new Liquid Diamond Hypervenom Pack, the Air Max 90 completes the trio.

The Hypervenom Liquid Diamond Pack for young athletes draws its inspiration from the adult Hypervenom Liquid Diamond boot that Neymar Jr. and Nike launched in late January 2015. The unique colorway of that boot was inspired by Neymar Jr.’s affinity for diamonds and the upper of the Hypervenom provided a textured canvas, enhancing the dimension of the color. After experimenting with a variety of different shades, the Hypervenom Liquid Diamond began to emerge, with colorful accents as a nod to Neymar Jr.’s personality.

“I think they will stand out because of that bright and energetic feeling you get from these boots. I think they have captured my bold and cheerful nature,” said Neymar Jr.

NIKE HYPERVENOM PHELON FG: The Nike Jr. Hypervenom Phelon soccer cleat is built for unrivaled agility on firm, natural surfaces. An innovative traction pattern places studs only where they’re needed for fast release and maximum responsiveness. The usual soft, thin synthetic leather upper has been customized to more closely mirror the texture of the adult boot while still offering a glove-like fit and awesome ball feel. A shortened lace area on the upper increases the strike zone on the boot for younger athletes and the contoured sockliner with textile top layer provides soft, supportive cushioning for growing feet.

NIKE AIR MAX 90: The Nike Air Max 90 is super-comfortable and features the same cushioning that’s made Nike Air Max designs famous. A Leather upper with strategically placed overlays delivers great durability and support while additional eyestays give athletes a locked-down fit. There is an Air-Sole unit in heel for exceptional cushioning, a rubber outsole waffle pattern delivers superior traction on variable surfaces and flex grooves mirror the foot gait to match the natural motion of young athletes.

NIKE FREE HYPERVENOM: The Nike Free Hypervenom gives young athletes a flexible and lightweight everyday, off-pitch shoe. The superb flexibility comes from hexagonal flex grooves that are cut into the outsole and wrap around the sidewall, allowing the foot to move naturally in every direction. A rounded heel mimics the foot shape, rolling with the ground to promote natural movement and extended range of motion. The dimpled upper of the Liquid Diamond Free Hypervenom takes its inspiration from the adult Hypervenom cleat and offers durability without added weight and an adaptive, supportive fit that moves naturally in sync with the athlete.

AVAILABILITY: The Liquid Diamond edition of the Nike Hypervenom Collection for young athletes is available now in Western Europe and North America via nike.com and select retailers.

James Rodriguez “Golden Boy”

"Golden Boy" James Rodriquez was the star of the 2014 FIFA World Cup Brazil™, scoring a wonder goal against Uruguay, and winning the Golden Boot as the tournament’s top scorer. Leaving the world gasping for more, James now has the world at his feet, and will take to the pitch later tomorrow for Real Madrid in his new adidas adizero f50 boots.

Love him or hate him for his talents, you cannot deny his worldly abilities give him the right to be painted in gold #therewillbehaters.

Bold Boots: Nike Highlight Pack

In December, Nike released the Shine Through Collection; predominantly white boots with bold accent colors.

Now, those bold accent colors take over the entire upper of the boots in the Nike Highlight Pack.

The Nike Highlight Pack will be seen on the feet of pro players whose teams have advanced to the Champions League quarterfinals. 

The boots are designed to stand out, much like the elite players who wear them. In addition to the bright uppers, the boots feature a high-contrast Swoosh.

Nike unveils NikeFootBallX

In 2014, Nike introduced Magista and Mercurial Superfly, the first football boots to incorporate Nike’s groundbreaking Flyknit technology. These boots were designed to provide the ultimate fit, touch and traction for specific styles of play.

The Magista is crafted for creative, unstoppable playmakers. The Mercurial is built for explosive speed.

Over the past year, these boots have contributed to brilliant displays of football on pitches all over the world, including Mario Götze’s game-winner on the sport’s biggest stage.

But football isn’t just played on grass pitches with eleven players a side; it’s played by small-sided crews on the turf of Mexico City, in the cages of Berlin, the streets of São Paulo and everywhere in between. While the size and surface of the game may vary, the attributes of the players are the same.

Today, Nike introduces NikeFootballX, featuring remixed MagistaX and MercurialX boots designed with small-sided style and surfaces in mind.

“NikeFootballX merges Nike's pinnacle boot technology with design elements unique to small-sided football,” says Max Blau, VP Nike Football Footwear. “We’ve met with small-sided players all over the world and they want the same performance benefits Magista and Mercurial provide, but with outsoles and colorways unique to their game.”

NikeFootballX boots feature recycled Nike Grind rubber on high abrasion and drag areas for enhanced durability.

Cushioning against hard surfaces has also been taken into consideration.  MagistaX features a responsive Lunarlon midsole while MercurialX has low-profile Phylon cushioning.

Both boots will be available in indoor court (IC) and turf (TF) versions with outsoles that cater not only to the relevant surface, but the underfoot play prevalent in small-sided football.

"The popularity of football exceeds the amount of space available to play it,” says Blau. “Small-sided is increasingly the form of the game young players are introduced to and it’s where their style emerges.”

The remixed MagistaX and MercurialX carry an “X” as a nod to the combined number of players in a game of five-a-side.

Both boots will debut in the “Street” colorway, inspired by the footballers Nike’s design team met with who play at night by streetlight.

The boots feature a stealth black geometric graphic that is reflective under the lights.

The MercurialX and the MagistaX will be available exclusively via the Nike Football App on March 30. The boots will be available on nike.com on April 1.

adidas unveils new football boot range

There Will Be Haters – adidas has kicked convention today by launching a new set of football boots which are sure to inspire both hate and awe in equal measure. The new adizero f50, Predator, Nitrocharge and 11Pro have already appeared on the feet of some of the best players in the world, and now it’s your turn to be the “most hated” player on the pitch.

If you have “haters”, then it’s the ultimate compliment. The best players know that a great performance delivers “hate” from fans and opponents, particularly on social media, which then continues to fuel the confidence to deliver even greater performances. They thrive off it – and they make no apology in doing so.

The adidas #ThereWillBeHaters campaign was launched recently with a provocative new video featuring stars such as Gareth Bale, Luis Suarez, James Rodriguez and Karim Benzema, and the new boot range with the latest in adidas technology ensures you will deliver a “haters” performance when you step out onto the field.

 adizero f50

The adidas adizero f50 is worn by the most prolific players in world football and has been designed to maximise speed and manoeuvrability. A revolutionary new design including a “ghost” graphic, sleek red colour and new 3-Stripes branding ensures you will own the bragging rights on the pitch. A 3D dribbletex layer on the upper allows for better speed dribbling in wet or dry conditions. The outsole has also had a complete re-design, with a new grip texture and stud configuration with a second level of traction on the forefoot base, inspired by sprint spikes.

Predator

Following last year’s 20th anniversary of the iconic boot, the Predator has also been given a re-design. A newly designed super-soft upper provides all the benefits of leather and synthetic. The 3D engineered SL rubber zones, combined with the newly engineered gel pod, provide optimal grip on the ball and an enhanced capability for precision passing. The revolutionary control frame provides ultimate contact with the ball, with the transparent outsole giving you the magic touch and complete control.

Nitrocharge

Nitrocharge has been re-energised with the latest technology. The energy-sling positioning has been used alongside an increased area of protection pads and protection mesh to provide unrivalled stability. Nitrocharge is the perfect boot for “The Engine”, box-to-box, all-action player.

11Pro

The 11Pro is the most comfortable to date and is the “perfect suit” in terms of elegance and style. The skeleton in the heel and forefoot offers a better fit and increased stability. The all-new comfort outsole also features a comfort frame which distributes pressure across the shoe, while new smaller studs provide perfect ground penetration. The leather upper provides an ultra-comfortable fit as well as optimum control.

The all-new adidas adizero f50, adidas Predator, adidas Nitrocharge and adidas 11Pro are available to buy now at www.adidas.com/football.To join the conversation visit facebook.com/adidasfootball or follow @adidasfootball on twitter #ThereWillBeHaters.

Umbro Velocita football boot released

Running in football rarely involves straight lines, especially when you’re trying to avoid the advances of the opposition’s hard man.

If twisting and turning your way out of trouble is part of the way you play, the new Umbro Velocita could be the boot to bring some glory to your game. Weighing just 165 grams, the Umbro Velocita is one of the lightest football boots in the world.

Following a rigorous development and testing programme at leading sports university Loughborough, the Velocita has been specifically engineered to offer a level of comfort for 90 minutes and beyond.

Every element of the boot has been laboured over, down to the laces which have been flattened akin to runner’s spikes. The outsole is built for ‘fast’ speed in all directions, improving agility by mimicking natural foot motion and traction with a unique Umbro stud configuration. Despite being one of the lightest boots on the market, comfort has not been made a casualty.

 Internal padding around the Achilles area offers a snug fit and protection and the external heel counter is made of tough yet flexible Pebax® material.

Additional features and benefits of the Velocita include:

·         A super lightweight microfiber upper is pimpled like a golf ball for aero-dynamicity.

·         Heat-welded ‘A-Frame’ cradle to stabilise and support the foot.

·         The upper is also heat welded to reduce stitching and improved feel of the ball, acting like a second skin.

·         A unique outsole configuration improves rotation when moving away from opponents.

·         Single piece outsole means less glue, less layers and less weight.

·         The hot melt and mesh construction on the tongue provides optimum fit and ventilation along with the opportunity for individual adjustment [often lacking in other boots in this silo].

·         The Umbro Velocita launches in a striking Nimbus Cloud / Dark Shadow / High Rise / Pink Glo colourway and is available in a HG version.

The Umbro Velocita is available at all Umbro SA stores in Cape Town, Johannesburg and Durban from Saturday 31 January 2015.

Umbro’s innovative boot will be worn by Ayanda Gcaba in the national team; as well as by Thabo Qalinge, Tendai Ndoro, Andile Mbenyane, Vuyo Mere, Paulus Masehe and Tebogo Monyai.

Neymar introduce Hypervenom Liquid Diamond

Football is important to Neymar Jr., so is family. His close relationship with his sister, Rafaella, is symbolized by a diamond tattoo on each of their arms. Just above Neymar Jr.’s tattoo is the word ‘sorella’ (sister), while Rafaella has ‘fratello’ (brother) above hers.

“The diamond tattoo I’ve got was done with my sister. We thought we’d get one done together because diamonds are rare and the feelings I have for my sister are rare, so we decided to pay homage to each other in that way,” said Neymar Jr. “A diamond is a gemstone that is simple but beautiful. It is also a rare jewel that stands out and that is what catches my attention and reminds me of my relationship with Rafa.”

Neymar Jr. stands out from the crowd, on and off the pitch. The challenge for Nike’s design team was to ensure his boots stand out as well. Neymar Jr. launched the original Hypervenom in Rio de Janiero in 2013. He followed it up with a gold edition of the Hypervenom the next summer. Now, as Neymar Jr. enters his eighth year as a Nike athlete, he will debut the Hypervenom Liquid Diamond.

Neymar Jr.’s affinity for diamonds helped inspire Nike’s design team to create the unique colorway. “We take inspiration from Neymar Jr.’s play and personality,” says Max Blau, VP Nike Football Footwear. “He attacks the defense with a style so fluid, it reminded us of water flowing between rocks. That’s when we started shifting our thoughts from incorporating a nod to diamonds, to creating a liquid diamond aesthetic for the entire upper.”

The NikeSkin upper of the Hypervenom provided a textured canvas, enhancing the dimension of the color. After experimenting with a variety of different shades, the Hypervenom Liquid Diamond began to emerge, with colorful accents as a nod to Neymar Jr.’s personality.

“I think they will stand out because of that bright and energetic feeling you get from these boots. I think they have captured my bold and cheerful nature.” – Neymar Jr.

The Hypervenom Liquid Diamond will be available for pre-sale via the Nike Football App Jan. 26 and will be on nike.com Jan. 28.

PUMA introduces new evoSPEED 1.3 colourway

PUMA has released its latest colourway of the evoSPEED 1.3 football boot, refreshing the line with a bright plasma, white and peacoat design.

The evoSPEED 1.3 is a high performance football boot, featuring PUMA’s latest innovations that help players move with greater speed and agility.

 PUMA’s star players Sergio Agüero, Marco Reus, Radamel Falcao, Marco Verratti, Antoine Griezmann and many others will wear the new colourway on-pitch from today.Every feature of the evoSPEED 1.3 boot has been designed with speed in mind.

To reduce weight, the upper is made from a super soft and ultrathin microfiber material.  A flexible material composition improves players’ manoeuvrability and ability to react faster. The evoSPEED 1.3 boot will also ensure optimum ball contact and control thanks to PUMA’s GripTex technology on the boot upper, which helps enhances ball control in all weather conditions.

  Comfort and stability are also front of mind with the evoSPEED 1.3. The external midfoot cage wraps around the outside of the boot enhancing stability, and a new optimised footbed helps give a snug fit to increase comfort.

PUMA player and Manchester City star striker Sergio Aguero said; “I am a really big fan of the evoSPEED boot and I really like this new colourway.  It will definitely stand out.  I’ve been working hard over this past month to regain fitness and I am very happy to be playing again.  We have some big games coming up in the next few weeks, it is an important stage of the season and I’m very keen to score some more goals to help my team.”

Borussia Dortmund Midfield Maestro Marco Reus said: “For my style of play I need a boot that allows me to move quickly on my feet and the evoSPEED 1.3 is perfect for that. It’s nice to have a good-looking boot as well, I think PUMA has done a great job with this colour. The past couple of months have not been ideal for me because of my injury, but now I’m looking forward to regaining my form and helping Dortmund climb the table.”

  The new bright plasma, white and peacoat colourway of the evoSPEED 1.3 is available in-store from 2 February 2015 and will retail for R2199. A full collection of training apparel, goalkeeper gloves and other accessories will also be available.