Earlier
this year Nike launched the Nike Premier, a modern performance take on classic
football boot design. The launch color was a defining black and white
combination. For the latest incarnation of this timeless boot, Nike has created
a limited edition run that celebrates three nations who have achieved glory on
football's greatest stage: Brasil, England and France.
The
Nike Premier Brasil Edition comes in a stand-out Tour Yellow and White color
combination. France is represented by a vivid Treasure Blue and White whilst
the England design comes in Crimson and White.
"When we showed
players the first colorway of the Premier they said, 'It looks like a classic
from the archives', but when they put it on they could feel that it has all the
latest technology and performance insights," said Denis Dekovic, Footwear
Design Director, Nike Football.
"The launch
colorway has been extremely well received by our players from the elite level
to grass roots football so we decided that we'd inject some vibrancy into the
boot by bringing out these three colorways," added Dekovic.
Each
boot features a predominantly one color upper with the stud-tips matching that
color on a white-based sole plate. The sock liner features a graphic
referencing the year(s) the respective country was crowned champions.
The
premium leather used for the upper sets the benchmark for softness and feel for
leather-based boots while the transitional flex in the sole plate provides a
firm mid foot combined with a flexible and responsive forefoot.
The
sole plate design provides excellent traction on a variety of surfaces. The
boot also uses Nike's most anatomical last to-date, as seen on the Nike
Hypervenom, which helps place the foot closer to the ball and ground for
greater foot-to-ball feel and touch.
Really very informative post. Nice colourful boots by Nike. Thank you very much for this post.
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