Saturday, May 18, 2013

French Champions Paris Saint-Germain Celebrate New Nike Home Kit

Next season's bold kit embraces league-winning PSG's ambitions and heritage.

Newly crowned league champions Paris Saint-Germain today unveil their new home kit on-pitch at their last game of this victorious season.  The new look for the 2013-14 season comes the club embarks on a new chapter after a 19-year quest to reclaim the French league title.

The navy blue home shirt boasts a modern new graphic on the front of the shirt starting with a white block at the top, blue in the center and red at the bottom. The color-blocking evolved from the distinctive vertical and historical stripe design, which has traditionally appeared on the shirt.

This dominant combination of colors reflects the dominance Paris Saint-Germain seek on the football pitch, while each color reflects a different club value: blue for grandeur, red for passion and white to represent respect. The shirt also has a blue ribbed crew neck collar and contrasting red ribbed cuffs on the sleeves.


The new home shorts are blue with a thin red stripe along each side. The socks are blue with a white-and-red band at the top, along with the more traditional red-and-white stripe on the back to give players greater visual acuity on the pitch.

The bold new kit showcases Nike’s inherent belief in style, craft and strong aesthetics, while aiding the performance of players with key technological features.

RECYCLED POLYESTER
·         The kit is made from recycled polyester in accord with Nike’s commitment to produce athletic wear with a low environmental impact. The shirt and shorts of each kit are made from up to thirteen recycled plastic water bottles.
·         In the pioneering process plastic bottles are melted down to form yarn that is spun into recycled polyester, reducing energy consumption by up to 30 percent compared to manufacturing virgin polyester.
·         Since 2010, Nike has diverted more than 1.1 billion plastic bottles from landfills through the use of recycled polyester.

FABRIC AND NIKE DRI-FIT
·         The kit is made of fabric weighing just 150 grams, 23 percent lighter than previous Nike kits. It also boasts a 20 percent stronger knit structure and significantly improved stretch.
·         The fabric is integrated with Nike Dri-FIT technology to draw sweat away from the body to keep players cool and dry.
·         Updated and improved ventilation zones consisting of tiny laser-cut holes on both sides and across the entire back of the shirt, as well as at the shorts' waistband allows more air inside the kit for additional comfort and cooling.

FIT AND CONSTRUCTION
·         Nike embarked on an innovative program creating 3D body scans of some of the world’s leading footballers to produce a more athletic fit tailored to the contours of their bodies.
·         It has been crafted with bonded T-bars at the junctions of the shirts to support the seams and inner welded seams with a clean finish to give a more striking appearance while also increasing comfort and performance.



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